Monday, February 22, 2010

Business ideas

This morning was very productive in many ways!
As I worked my way through a critical step of my main project in the office, some thoughts I had been following for the past weeks finally fell in place. Now I can formalize a few ideas for new business that arise, mostly, from discussions with friends and colleagues , based on topics from the "4-hour work week" best selling book by Tim Ferris.

1. price minister online shop :
as I realized last time I shopped online, there are more and more entrepreneurs opening shop on PriceMinister, eBay, and other "P2P" online trading platforms. In France, this has become increasingly easy thanks to a new administrative status introduced in 2009.
The idea, if you follow Tim Ferris' advice, is to keep yourself out of the picture: setp up the shop, but make sure that customers orders are sent directly to your contractor, which will in turn manage by itself production and delivery of the goods, BUT ALSO after-sales service. Or find a thirf party to do it. After all, if such opportunities are available nowadays, why would you want to spend hours and hours answering customer emails when a specialist can take care of it for minimal fees?

2. diversity agent
A friend sent me a link to a very interesting blog on "social spelunking" (sorry French people, it's hard to find a translation for that....)
On this post about women in technology & tech conferences, the author explains that the majority of web users are female in North America, and that the largest population on the Web is Asian.
So?
So, it means that for companies such as Mindvalley, and of course plenty others, their activity of online marketing and advertising strategies would benefit from identifying those trends as soon and as precisely as possible.
I am confident there is still today a market for this kind of activity: as traditional advertisement becomes less effective, creative companies are in need of hard facts to identify the trends they want to surf.

Alright, that's all for today folks. Reactions welcome.